Lana Del Rey by Inez van Lamsweerde and Vinoodh Matadin for H&M

H&M has released their Lana Del Rey campaign images. I had to play her album while writing this because her songs started sounding off in my head. I’m sort-of pleased with the images, the sort-off comes from my dislike of H&M, specially for menswear. Their selection of who to represent their fall collection is pretty flawless, I guess.

Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck; which will be available only September 19.

WORDS BY: Brian Felix